Monday, February 6, 2012
Nike MAGs
Nike has announced that they will be auctioning off 1,500 pairs of the Nike MAG self-lacing shoe, the same shoe worn by Marty McFly in Back to the Future II. The shoes will be auctioned off on eBay to support the Michael J. Fox Foundation for Parkinson's research. They went all out in advertising the charity effort in the detailed ad starring Kevin Durant, Bill Hader, Christopher Lloyd, Tinker Hatfield and Donald Fullilove. Doc utters his trademark "Great Scott" like he must in every commercial that references Back to the Future. Their they should both shoes with its functions, such as its infamous glowing lights. The whole effort is wittily called "Back 4 the Future." Michael J. Fox also appeared on a seperate ad explaining the campaign and details how the bids on these shoes would contribute to the foundation. Fox finishes off with a warm thank you on the behave of the foundation, Nike, eBay, and the 5 million people living with Parkinson's.
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