Thanks to Nike, AKQA’s Parisian dream is coming true. Adweek’s
2011 Digital Agency of the Year is opening an office in the Saint Germain
quarter of the city, fueled by new business from the sports brand, a client of
12 years, and the shop’s largest.
AKQA will be Nike France’s key
digital agency, and will be geared toward helping better tap into the country’s
booming e-commerce and smartphone markets. That will include work around the
brand’s sponsorship of the national soccer team, announced early last year, and
projects for the upcoming European Football Championships that will take place
in June. This was a great move made by Nike, the team realized they should help
AKQA expand into a market they would like to reach. It seems very efficient to
help the company that has help Nike expand in the last 12 years. Tapping into
more European Football will help Nike and AKQA on understanding and relating with
their targeted
consumers on a more detailed level.
AKQA's Tom Bedecarre, Ajaz Ahmed, James Hilton, Nicolai Smith and Peter Lund
Manchester United Nike Football Ad
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