Seven major apparel partners will start new contracts with the NFL on Sunday, April 1. On Monday, April 2, NFL Commissioner Roger Goodell will cut the ribbon and ring up the first sale as the league opens an NFL pop-up shop in Manhattan to herald the launch of its new apparel deals. Finally, on Tuesday, April 3, in Brooklyn, Nike will unveil all 32 team NFL jerseys at an invitation-only event. The NFL chose Nike after 10 years with Reebok.
In addition to Nike and New Era, Under Armour will continue as the official sponsor of the NFL Scouting Combine; GIII will continue manufacturing fan gear, including outerwear and lifestyle collections for men and women; VF will remain an apparel partner manufacturing fan gear, including T-shirts and fleece; Outerstuff will continue as the NFL's youth-apparel provider; and "47 Brand will produce headwear for fans.
According to several executives with knowledge of the deal that was finalized in October 2010, Nike is paying between $1 billion and $1.5 billion for its five-year agreement to be the league's official uniform and on-field apparel provider, as well as to produce sideline-personnel apparel and fan gear.
Nike is already benefiting. The league's No. 1 endorser, Peyton Manning, and the No. 2 jersey-seller last year, Tim Tebow, changed teams last week, meaning fans will have to shell out for fresh gear. With this huge new deal, Nikes advertising and introduction with certainly be something to look forward to. As rumor has it that Nike could make back half of its investment in the first year of the contract.
Nike Giants Uniform concept
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